The Amazon-owned company did not seek feedback from top streamers on the abrupt change to its guidelines, and multiple streamers such as Rachell “Valkyrae” Hofstetter and Tyler “Ninja” Blevins called out the platform as others prepared to flock to YouTube and other services. These forms of programmatic revenue are the bread and butter of live streaming content creators, and while not the most lucrative deals are a form of passive income widely used by big and small creators alike. The now-removed guidelines restricted the use of burned-in video and audio ads, the amount of space on-screen that burned-in advertising could take up, and display ads. We will not prevent your ability to enter into direct relationships with sponsors – you will continue to own and control your sponsorship business.” Sponsorships are critical to streamers’ growth and ability to earn income.
“These guidelines are bad for you and bad for Twitch, and we are removing them immediately. “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming,” Twitch said in a statement June 7. Following backlash from the streaming community, Twitch rolled back new guidelines for advertising and branded content.
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